Tom Brokaw – The Brokaw Principle – Staying on the Job Decades and Decades After Jumping the Shark

Not dead yet - The Brokaw Brand

I see that Tom Brokaw has announced he has cancer. I have to wonder if he is writing yet another book - a coffee table book on the trials of America’s Healthcare System during his illness, for the rest of us little people?

He has stayed on at NBC as a ghostly figure to confirm whispers of the “Journalism” brand that TV news once allegedly had a half century ago.

He even recently mouthed a fiftieth anniversary Oswald the Archer Fairy Tale story of the one lone Archer killing the Prince of Hyannis in 1963 with the claim that the truth, is Tom Brokaw’s truth, that he was there – in 1963 that is - so it must be true. I was there too in 1963. But nobody has handed me a Peabody lately. Lol

There is this Peter Principle thing that states that business or bureaucrats work their way up the ladder to the job that they cannot do, haven't a clue about, stay there and confuse the rest of the organization from that standing place until they retire with their platinum parachutes…

The Brokaw Principle is to keep reinforcing the media image brand thing by living on passed any bit of usefulness in the “News” trade. The Brokaw Principle is of course the Newsy branch of Peter Principles Inc., an official business network association of active and retired business executives like Tom.

I pick on Tom too much perhaps but I date my label of him as a Peter Principle-er cult/sect member to a news conference in the 80s when Reagan stated something that the thing Americans can do to prevent transmission of HIV/AIDS in blood transfusions by creating one’s own personal store of one’s blood in cold storage for the day it might be needed.

The most ridiculous thing I ever heard from a politician in such a high place in government!

Needless to say, I thought that RWR's snide elitist remarks on storing one’s own blood would be challenged by Tom in the usual post news conference commentary. But Tom only reiterated President Reagan’s brilliant advice to all Americans and I turned off Tom then and ever since.

From a popular novel I think:

Every evening Winston Smyth listened in on the nighty Newspeak Nightly News with Tom Newspeak… (radio adverstisement - "Tom Newspeak, the most trusted voice in Greater Oseania")

Tom Newspeak may have at one time been one person. But over time, thick horn rimmed glasses with thick lenses, a ridiculous wig/toupee? and goatee all marked the identifying features of the current Tom Newspeak and his Nighty Teledep Broadcast on the official primary Minitrue network located at Rockinfeller Plaza Place New New York…

The goatee it was rumored was devised so as to not to confuse the Sheeple regarding who was Big Brother and who was just a repeater of words cranked out by the Ministry of Truth…

The 15 minute Broadcast began sharply at 18:45 just as every good citizen had finished the dishes after a standard nightly meal usually and suggested by the States at 18:00 hours.

Tom Newspeak seemed to be the younger one from a range of interchangeable types ranging in age from 25 to 45. Same glasses, same toupee, same Midwestern accent, same goatee cut on the chin…

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